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Premier announces change to its US distribution model

Premier announces change to its US distribution model

Premier, the original British drum company, has reached an agreement with Hanser Music Group, to end its drum set distribution by the end of the year.

The announcement aligns with Premier’s 2015 business plan, coming into effect on the 1st January 2015, to strengthen its US drum set dealer base. In addition it also follows the sale of Hanser’s distribution business to JAM Industries in October.

Supporting the existing dealer network from its UK headquarters, Premier will now focus on further developing the growth of its drum set business directly, enabling the company to establish significantly closer relationships with the US market, and provide expert service and support with a focused delivery on products.

“We believe now is the right time to make a change to our distribution model to best meet our strategic and financial goals for the US market.” explains Vikki George, general manager of Premier. She continues, “Our plan for 2015 includes the introduction of several new products that will be the most exciting and competitive yet, that build upon our market share strategy whilst continuing to offer the same high level of support as always.”

Premier is set to launch a number of new products and innovations at the NAMM Show 2015, where once again the famous brand will be returning to the drum hall (#3464) and invites both new and existing dealers to meet its Premier team.

For all trade enquiries, please contact Premier’s international business development director, Karen Whitelam, on +44 (0)116 279 1444 or

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