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  1. Ollie Howell heads to China as brand ambassador

    Ollie Howell heads to China as brand ambassador

    Ollie Howell, the multi-award winning drummer, instrumentalist and composer, is in China this week to continue his close relationship with, and acting as brand ambassador, for Premier.

    Beijing Teng, Premier's exclusive Chinese distributor, is hosting a three-day festival of percussion to support the opening of their new premises. Ollie has been invited to officially represent the Premier brand with a workshop and solo performance for key dealers, artists and educators from all over China.

    Ollie has used Premier instruments for many years and looks forward to demonstrating their range and versatility to the ever-expanding Chinese market.

  2. New band project for Bailey Cassell

    20 September 2017

    Premier young gun Bailey joins UK KIDZ with former West End cast members.


  3. Music Link Australia announced as Premier distributor

    7 July 2017

    Owner of Allans Billy Hyde stores exclusively distributing drum set products


  4. Premier drummer launches new artist development scheme

    2 May 2017

    Cassell The Beatmaker introduces 'In The Making' scheme for unsigned artists


  5. New drumset distribution partnership in Bulgaria

    24 April 2017

    Forte Music to distribute Premier drumset products in Bulgaria


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