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Premier's general manager Vikki George's monthly blog

Premier's general manager Vikki George's monthly blog

Hi all!

For those of you who don’t know me, my name’s Vikki George and I’ve been the general manager at Premier for almost a year now. I love it; everyone knows that it’s the people in a company who make it a great place to work and Premier is certainly blessed with an amazing team – it’s an absolute pleasure to go into the office each day!

I thought I’d tell you a bit about what we’ve all been working on recently. We’ve mostly been looking at ways to improve our products, distribution and customer service which is what we need to do to keep our players happy and grow our business. Over the last few months we’ve been focusing on our drum kits and in particular the direction we want to go in with them. Another large project relates to our drum set hardware, and we’ll be making some announcements regarding this early next year. Premier has an amazing legacy built on innovation, trend setting, craftsmanship, quality and a passion for making the best instruments possible. Truthfully, I think we’ve sometimes lost sight of this and as a result our reputation has suffered over the last 15 – 20 years. We are now in the process of putting that right, and Premier’s future is looking very, very bright indeed.

More so than ever we are mindful of our responsibilities as a leading manufacturer of drums and percussion and Premier is proud to back a number of different community-based projects, of which we will be supporting more worthwhile initiatives over the coming months - we'll let you know more about these worthy ventures over the coming months. At Premier we are also aware of our environment and we will be co-operating with forestry schemes to support the planting of trees and ensure our materials come from managed sources. This is very much the case with our latest drum set - the Modern Classic.

I’m incredibly proud of the new British built Modern Classic kits, and they are just the start of a whole host of changes and improvements to our portfolio that you will see over the coming months. I absolutely cannot wait to share all of these with you. It’s going to take our head of research and development Keith Keough and his product development team a while to work through everything, but we’re more committed and focused than ever.

What else is new? Well, Steve White has rejoined us and taken up the post of head of education. I’m hugely excited about this. Steve is inspirational, and I can’t think of anyone better suited to the job than him. Over the next few months we’ll be partnering with various tutors and organisations throughout the UK to help support them, grow our fan base, and give something back to the drumming community. Steve will have many different people working as part of his team and announcements will be made over the next few weeks about this – keep checking in on the website and Facebook for updates.

I’ll be writing a blog regularly to keep you all up to date with how Premier’s doing and what the team has been up to. As this is the first one, I’d really like to take the opportunity to extend my heartfelt thanks to everyone who supports Premier - our owner and Chairman Ken Tonkin for his unending encouragement and help over the last year, as well as our family of endorsers, distributors, dealers and the team at Premier for their passion and continued commitment to our brand. I’d especially like to thank the people who buy and play our instruments – all of you are a part of ensuring Premier’s growth and success in the years to come!

Add Your Comments



  1. Sounds awesome. Can't wait to hear what's next!

    Posted by Mike G on 02/06/2014

  2. Can't wait to see what's next for Premier!

    Posted by Tim B on 23/06/2014

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